Die «Royal Pop» von Swatch und Audemars Piguet zeigt, wie stark künstliche Verknappung und Status heute wirken.
Luxury feeling for 350 francs – the watch that everyone wants
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Story Timeline
Wed 16:19 - Le Figaro
Sept choses à savoir sur la collaboration entre Audemars Piguet et Swatch
Fri 14:28 - Euronews
When two become one: Old and new watchmakers collaborate to change perception of time
Sun 00:24 - NYT Europe
Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores
Sun 10:13 - Le Figaro
“Don’t rush into our stores”: after the fiasco of the sale of the Royal Pop watch, Swatch calls for calm
Sun 10:50 - The Guardian
‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
Mon 09:59 - Euronews
Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'
Mon 10:35 - Fox News
Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls
Mon 12:43 - France 24
Swatch watch triggers consumer frenzy from Europe to New York City
Mon 15:39 - BBC Headlines
Why people are so excited about Swatch's Royal Pop watch
Mon 15:56 - SRF Wirtschaft
Luxury feeling for 350 francs – the watch that everyone wants