The AP x Swatch Royal Pop collaboration sparked chaos at stores nationwide, with massive crowds, arrests, and resale prices topping $2,000 on the watches.
Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls
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Story Timeline
Wed 16:19 - Le Figaro
Sept choses Ă savoir sur la collaboration entre Audemars Piguet et Swatch
Fri 14:28 - Euronews
When two become one: Old and new watchmakers collaborate to change perception of time
Sun 00:24 - NYT Europe
Shoppersâ Frenzy for âRoyal Popâ Pocket Watches Forces Swatch to Shut Stores
Sun 10:13 - Le Figaro
âDonât rush into our storesâ: after the fiasco of the sale of the Royal Pop watch, Swatch calls for calm
Sun 10:50 - The Guardian
âIt was like a mosh pitâ: Swatch closes stores as watch launch causes crowding and scuffles
Mon 09:59 - Euronews
Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'