The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.
Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'
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Story Timeline
Wed 16:19 - Le Figaro
Sept choses à savoir sur la collaboration entre Audemars Piguet et Swatch
Fri 14:28 - Euronews
When two become one: Old and new watchmakers collaborate to change perception of time
Sun 00:24 - NYT Europe
Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores
Sun 10:13 - Le Figaro
“Don’t rush into our stores”: after the fiasco of the sale of the Royal Pop watch, Swatch calls for calm
Sun 10:50 - The Guardian
‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
Mon 09:59 - Euronews
Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'