Le Figaro • May 17, 2026 10:13

“Don’t rush into our stores”: after the fiasco of the sale of the Royal Pop watch, Swatch calls for calm

Political Leaning Analysis

Left Center Right

Score: 0.30 • Center / Neutral

La mise en vente de ce modèle en collaboration avec l’horloger Audemars Piguet a provoqué des débordements dans plusieurs villes du monde samedi.

Story Timeline

Wed 16:19 - Le Figaro

Sept choses à savoir sur la collaboration entre Audemars Piguet et Swatch

Fri 14:28 - Euronews

When two become one: Old and new watchmakers collaborate to change perception of time

Sun 00:24 - NYT Europe

Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores

Sun 10:13 - Le Figaro

“Don’t rush into our stores”: after the fiasco of the sale of the Royal Pop watch, Swatch calls for calm

Different Perspectives

Euronews

1 article

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14:28

When two become one: Old and new watchmakers collaborate to change perception of time

The bold move is part of Audemars Piguet CEO Ilaria Resta’s drive to push the boundaries of an industry whose reputation is often hampered by entrenched assumptions.

Le Figaro

1 article

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16:19

Sept choses à savoir sur la collaboration entre Audemars Piguet et Swatch

Le Figaro a pu découvrir en avant-première la collection Royal Pop. Décryptage d’une folie planétaire annoncée.

NYT Europe

1 article

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00:24

Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores

The pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.