It was a partnership beset by controversy, and now it's over. Department store BHV is breaking up with Chinese-founded retailer Shein, after new management came in to take over the beleaguered Parisian icon, announcing the end of the contract between the two and admitting that a strategic error had been made. However, seven other BHVs in the Paris region will retain a partnership.
Paris's BHV ends short but controversial partnership with Shein
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Tue 14:23 - France 24
French department store BHV Marais to end Shein partnership after backlash
Wed 10:05 - France 24
Paris's BHV ends short but controversial partnership with Shein